Google are focused on making peoples lives, work and dreams better. They go for a great user experience.
1. Google focuses on the people. It is very simple and user friendly.
2. Google focuses on speed. Never waste time and every nanosecond is important. You can find information on almost anything through the Google search engine. You can become an expert on any subject very quickly by using Google.
3. Google makes things simple for everyone. Simplicity is beautiful.
4. Google engages both beginners and experts. There something for everyone beginner, intermediate or advance levels are accessible. Age, gender, location and time are unimportant. Google is for everyone.
5. Google innovates.
6. Google designs things for the world. It is user centred. If something doesn’t work for a person, country or region then do something about it. Design something that will work.
7. Google plans for today and tomorrow. Everything is integrated. If you don;t look after your business today then there will be no tomorrow.
8. Google delights the eye without distracting the mind. The tools must be easy to use if they are not then people can’t do what they want.
9. Google builds people’s trust.
10. Google adds human touch People use the tools and everyone should enjoy them.